Marketing and Communicatons Manager

Posting Date: 07/12/2017
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Job Category: Marketing/Communications
City Position is located: Detroit
Position Description (include how to apply):

Position Summary: The Marketing and Communications Manager guides the strategy for all communications, social media, and public relations messages and collateral to consistently articulate the mission of THAW.  

Essential Functions

  • Support the execution of PR plans designed to drive the needle upwards in the way of awareness, engagement, and revenue
  • Develop media strategies and quarterly PR plans
  • Manage activities of the PR firm
  • Identify opportunities and stories for regional and local media
  • Manage THAW’s social media platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn
  • Manage, the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, and annual report.
  • Manage communication between THAW and the organization’s web design company
  • Work with Development Director and Leadership Team to create an annual marketing & communications calendar.
  • Seek, research, develop and pitch proactive news stories to enhance public awareness of THAW throughout the state of Michigan through a variety of print and electronic media outlets
  • Draft speeches for CEO and Leadership Team as necessary and arrange interviews and other forms of contact
  • Assists in the planning and execution of special events  

Knowledge Skills and Abilities

  • Excellent verbal and written communication skills
  • Strong strategic communications skills, including planning, public affairs and outreach, crisis communications, communications metrics and measurement, and marketing
  • Experience managing projects and consultants
  • Understanding of and experience with all channels of paid and unpaid communications across platforms
  • Ability to work in a fast-paced, rapidly-changing environment and to organize multiple and varied priorities
  • Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
  • Self-starter and able to work

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