MNA's Kelly Kuhn was quoted in a Lansing City Pulse article regarding the challenges facing nonprofits and how they've looked to perserve to serve their audiences and communities.
“For many nonprofits, demand for crucial services is still going up, especially for nonprofits that supply basic needs, and revenue numbers have not come back to pre-pandemic levels,” Kuhn said.
Kelley Kuhn of the Michigan Nonprofit Association has seen a lot of creative adaptation in the past year and a half. Virtual fundraising events are drawing in donors who can’t make it to in-person events, including seniors and people with medical conditions, along with Lansing-area expatriates and well-wishers from around the country.
“Some nonprofits who thought it was a temporary opportunity are looking into ways to make it permanent,” Kuhn said. “They’ve gotten more comfortable in that virtual space, and they’re even charging, and people are buying virtual tickets and participating in activities on those platforms.”